A collection of 14 posts
Why 'Global from Day One' Is a Half-truth
SaaS companies can go global from day one. This statement, and variants, will frequently surface whenever someone in a software company expounds on international expansion. But the statement that SaaS businesses are born global is only half true. A closer examination will reveal a mistake. “A half-truth is even more
Why Product Market Fit Shouldn't be an Indicator in International Expansion
Growth consultants and advisors of startups considering international expansion regularly give advice about when a Founder or startup should start outside their home market. Their advice: Wait until you get product market fit. It’s poor advice. Here's why:
How Can a Startup With a Strong Local Brand Successfully Expand Internationally?
What causes a successful startup to consider international expansion from their home country? Which target market do they pick first? Is expansion to the US market, with a product and service that varies locally, a realistic possibility? Emily Ewell, the co-founder and CEO of Pantys, is well-travelled and world-wise. An