International Expansion and Globalization Resources

Data-Driven Localization Report

We're publishing a report that measures the return on investment in localization. Sign-up to receive a copy.

Why 'Global from Day One' Is a Half-truth

SaaS companies can go global from day one. This statement, and variants, will frequently surface whenever someone in a software company expounds on international expansion. But the statement that SaaS businesses are born global is only half true. A closer examination will reveal a mistake. “A half-truth is even more

International Expansion Featured

Why Product Market Fit Shouldn't be an Indicator in International Expansion

Growth consultants and advisors of startups considering international expansion regularly give advice about when a Founder or startup should start outside their home market. Their advice: Wait until you get product market fit. It’s poor advice. Here's why:

International Expansion

International Business Expansion and The Netherlands | Tilting Windmills Part1

The "International Business Expansion and The Netherlands” guides published by consultants & the Dutch government are good. Our real-life guide is better.

SaaS

Continuous Localization

There is a collision coming in global software companies. This guide helps localization managers be heroes to their software developers.

International Expansion

International Expansion Market Selection - Size Doesn’t Always Matter

International Expansion Market Selection can be complex. It means looking at more than market size. Find out what other factors to consider here.

International Expansion Featured

Six Best Practices For SaaS International Expansion | Happeo.com

Happeo's CEO Perttu Ojansuu exemplifies six best practices that every other SaaS CEO seeking international success can learn from.

International Expansion

A Do-It-Yourself International Ecommerce Expansion Success Story | zChocolat.com

Jean-Philippe Khodara has turned zChocolat.com from an idea into an international success. Read how this French entrepreneur expanded to selling in 129 countries.

International Expansion

How Can a Startup With a Strong Local Brand Successfully Expand Internationally?

What causes a successful startup to consider international expansion from their home country? Which target market do they pick first? Is expansion to the US market, with a product and service that varies locally, a realistic possibility? Emily Ewell, the co-founder and CEO of Pantys, is well-travelled and world-wise. An

International Expansion

International Expansion of Business and the COVID19 Crisis

Here are three observations about the state of international expansion, trade, globalization and how they affect ecommerce store owners and online businesses.

International Expansion

Case Study: A Small Startup Set To Scale Globally - Recommendme.online

Elena Nilga uncovers the secret to setting up her startup for going global. A smart combination of solving a world-wide problem coupled with a global perspective and diverse team.

International Expansion

Case Study: NutNose International Online Marketplace

How did a Dutch trading company scale from a simple online user forum to a trusted global marketplace with buyers and sellers spanning the world? Learn from the Founder and CEO.

International Expansion Featured

Why GDP Isn't a Metric that Matters in International Expansion

Conventional marketing wisdom says you should pick the biggest country for your international expansion. We challenge the method and metric used by many marketers.

International Expansion Featured

Case Study: Marley Spoon's Nordic Expansion in (a little more) than 90 days.

We look at the four factors considered by Marley Spoon as they met their growth mandate and expanded into a new country in 105 days.

International Expansion

Case Study: Aynur Abbott Fine Jewelry - International Expansion Plans

How can a local e-commerce entrepreneur avoid a failed first step into an international market? We spoke with a highly successful Shopify store owner starting her international market planning.

United States Featured

US Expansion: Are the Problems Bigger Than the Potential Sales?

Expanding into the US represents an opportunity that is larger than the EU. At first glance, the problems appear insurmountable. Here's what we've learned.

Germany

The Ecommerce Merchant's Essential Guide to Selling & Shipping in Germany

Most ecommerce country guides give a comprehensive, not-that-useful report on Germany that shows you the obvious: it's a big market, they have internet and speak German. This guide is designed to give you the absolute essentials to ecommerce in Germany.

Translations

Best In Class Translation Tool

This is the best translator we found. TechCrunch agrees!

Global CRO

How to Hack Your Global CRO

Global CRO doesn't have to start with a full website translation. We describe a lean approach that will get you started with minimal risk and maximum reward.

Global CRO

Internationalization is The New Conversion

Going global will increase your revenue more than CRO. Why do ecommerce sites strive for 0.1 to 0.3 increases instead of 2X their revenue?

The OnGlobal Project