Webinars, Workshops & Master Classes
Webinars:
Innovator's Gift Program Preview
Do you want to:
- discover new problems,
- understand what defines a better product,
- know what makes customers switch.
We collaborated with Ash Maurya (Best-selling author and Founder of LEANSTACK) on a ground-breaking new program called The Innovator's Gift – to answer the fundamental question: Where do good ideas come from?
We're launching the IG Idea Discovery Program in EMEA.
Join us for a free IG Idea Discovery Program Preview.
July 23rd, 2024 at 15:00 CET/SAST. Online (via Zoom) for 45 minutes + Q&A
The deadline for preview registration is July 19th at 23:00 CET/SAST.
Registration is now closed. Join the wait list for the next program preview.
Enrollment for the next cohort ends on August 2nd, 2024 at 23:00 CET/SAST.
The Innovator's Gift Backstory
Like any entrepreneur, it began with seeing a problem.
The Problem with Problems
While the idea of starting with problems is simple, systematically uncovering problems worth solving is quite difficult for several reasons.
Here are the top three:
Entrepreneurs often unconsciously invent or fake problems to justify building their solution because of their Innovator Bias for the solution.
If your starting problems fail to resonate with prospects, it’s hard to set up conversations with them because they’re too busy fighting their own “real” problems.
You can’t simply ask customers about their top problems because they often don’t know, don’t want to tell you, don’t know what to tell you, or give you a solution instead of a problem.
....
So, is there a better way?
The answer has been staring us in the face…
Meet The Innovator’s Gift
Entrepreneurs spend a disproportionate amount of time framing problems regarding their solutions. The secret is framing problems in terms of their customer’s existing alternatives.
Here’s the basic premise of the Innovator’s Gift:
“New problems worth solving are created as by-products of old solutions.”
or put more simply: "New problems come from old solutions."
From "Unpacking The Innovator's Gift" by Ash Maurya at LeanFoundry.
Master Classes:
Increase Your Return on Failure
A paid event: Ensure you extract maximum learning from past failures.
August 6th, 2024 - 15:00 CET/SAST. Read about this webinar here.
Difficult Conversations - How to Discuss What Matters Most.
A paid event: A difficult conversation is any conversation you don't want to have. We give you a framework to help you navigate these with fellow founders, coworkers or your boss. (Based on the book of the same title)
Sept 3rd, 2024 - 15:00 CET/SAST. Read about this webinar here.
Prospecting for Problems - A cold outreach master class.
A paid event: Learn from a master at prospecting (and one of my coaches) on how to reach out to prospects and turn them into warm conversations.
Oct 1st, 2023 - 15:00 CET/SAST. Sign up to be notified about this event.
International Expansion - Getting country selection correct.
A paid event: In international expansion, there is no more significant choice than your next country. It will dictate your plans for months, if not years. Learn how to choose your next, best country using data.
Nov 5th, 2023 - 15:00 CET/SAST. Sign up to be notified about this event.
Past Events:
Is Ideation Insanity?
Six months of research into ideation "best" practices and we think that...
"Insanity is doing the same thing again and again and expecting different results" Albert Einstein attr.
Can ideation be fixed? We think so.
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