SaaS companies can go global from day one. This statement, and variants, will frequently surface whenever someone in a software company expounds on international expansion. But the statement that SaaS businesses are born global is only half true. A closer examination will reveal a mistake. “A half-truth is even more

Growth consultants and advisors of startups considering international expansion regularly give advice about when a Founder or startup should start outside their home market. Their advice: Wait until you get product market fit. It’s poor advice. Here's why: