The OnGlobal Project (OnGlobal.c0) studies the international expansion of companies.
Companies expand internationally for a variety of reasons including, entrepreneurial opportunism, growth mandates from executives or board members, or a simple desire to 'go global'.
However, the graveyard of global expansion failures is well known. McKinsey tells us that four out of five new market entries fail. You can probably recall reading of at least one company whose international expansion failures cost millions.
We're trying to learn why. We publish case studies, playbooks, reports and opinion pieces.
We also develop and maintain references and resources for localization professionals working to make their company's international expansion successful.
Our focus is on using data to enable international expansion success. Can we, by studying data from the past, predict the future?
If you're interested in data-driven international expansion, please contact us.
Jerry Everett is the Founder and lead author. He is a Canadian-born entrepreneur, currently living in the Netherlands. You can connect on LinkedIn.