Ideation Issues
Research points to 3 areas where ideation can be improved: Process, Metrics and Productivity.
We're searching for a better way to do ideation. Preliminary research raises issues with process, metrics and productivity.
Process: There have been no process breakthroughs in 10 years.
Metrics: There is not much data correlating to revenue produced or ROI.
Productivity: Involving staff in the ideation process is inefficient.