Ideation Issues

Research points to 3 areas where ideation can be improved: Process, Metrics and Productivity.

Photo by Daria Nepriakhina 🇺🇦 / Unsplash

We're searching for a better way to do ideation. Preliminary research raises issues with process, metrics and productivity.

Process: There have been no process breakthroughs in 10 years.

Metrics: There is not much data correlating to revenue produced or ROI.

Productivity: Involving staff in the ideation process is inefficient.

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